How a good website helped me grow my business and increase my sales
I am a busy fashion designer and recently decided to have my website upgraded to see if it can help me grow my business even more.
I contacted a good company offering SEO services in London called flow20.com offering fashion website design on the recommendation of a friend (you can check their website out here) and decided to not only create a new website but also add ecommerce functionality to my website so I could offer our services to a wider demographic.
I thought I would share my experiences and the changes and improvements my new website has brought.
From the outset, upon the launch of the site, I noticed a significant increase in the number of enquiries we received on a daily basis. However, what I didn’t expect was how quickly the enquiries and therefore the business can grow if you have a nice and easy to use website.
Another thing I learnt was that the demographic of my customers had changed. Whereas, I was only catering to local customers, mostly women between the ages of 18 – 34, I could now clearly see a change. The age group of my target market had changed to encompass a much wider age group.
Finally, I also noticed that the average order value of our products had gone up. I am told that this is due to some tools on our online shop which encourages up selling by showing more of our products and giving suggestions on fashion and wearing them efficiently.
I would like to sum up by saying that being online in this age isn’t an option. No matter what the size of your business currently, if you want to grow, having a website is critical. Even if you don’t plan to sell online or perhaps, your service doesn’t warrant this, having an attractive website that represents your brand accurately and help you grow not just your brand, but your business as well.