Posts tagged ‘Functionality’

How a good website helped me grow my business and increase my sales

I am a busy fashion designer and recently decided to have my website upgraded to see if it can help me grow my business even more.

I contacted a good company offering SEO services in London called flow20.com offering fashion website design on the recommendation of a friend (you can check their website out here) and decided to not only create a new website but also add ecommerce functionality to my website so I could offer our services to a wider demographic.

I thought I would share my experiences and the changes and improvements my new website has brought.

From the outset, upon the launch of the site, I noticed a significant increase in the number of enquiries we received on a daily basis. However, what I didn’t expect was how quickly the enquiries and therefore the business can grow if you have a nice and easy to use website.

Another thing I learnt was that the demographic of my customers had changed. Whereas, I was only catering to local customers, mostly women between the ages of 18 – 34, I could now clearly see a change. The age group of my target market had changed to encompass a much wider age group.

Finally, I also noticed that the average order value of our products had gone up.  I am told that this is due to some tools on our online shop which encourages up selling by showing more of our products and giving suggestions on fashion and wearing them efficiently.

I would like to sum up by saying that being online in this age isn’t an option. No matter what the size of your business currently, if you want to grow, having a website is critical.  Even if you don’t plan to sell online or perhaps, your service doesn’t warrant this, having an attractive website that represents your brand accurately and help you grow not just your brand, but your business as well.

Joomla Development

There are many advantages of using Joomla in comparison with other web design platforms. Let’s look at some of these advantages:

(1.) Joomla is in reality a complete CMS – that is a content management system. A CMS ensures that the pages of a website can be easily updated, as well as maintained. For example, it includes the addition or removal of some of the pages, and the dividing of content to separate categories. This is a very big benefit compared to making a website in straight forward HTML or Dreamweaver (or any other HTML editor).

(2.) But, what is the main reason behind using Joomla? Why don’t we use anything else, for example, a product based on Microsoft or IBM or any other kind of commercial product. Joomla is a free and open source product. It means that you have no need to pay any kind of fee for licensing that you would usually pay for commercial products of bif companies.

As Joomla is open source there is a big pool of community sources available for providing assistance and support. The community of Joomla is available worldwide in all countries and there are a number of groups of local users who support it extensively with Forums and extra add-ons. There is a forum on the website Joomla.org that has around 200,000 members in total and they all provide input, as well as support into the process of making Joomla the best CMS platfom you can find.

(3.) A good reason for using Joomla is that it is very easy to extend its functionality. You can easily make anything with the help of its infrastructure. It can be a simple brochure website, an interactive membership site or even a fully featured shopping cart. The reason behind this is that there more than 5700 extensions for Joomla, for every possible use.

Just name it! Image galleries, forums, shopping carts, video plug-ins, blogs, tools for project management and many more.

(4.) But again, some people state that they they prefer WordPress instead of Joomla. WordPress is also very popular and makes it easy to add some new pages or categories. WordPress also has many templates available, and this makes it a very attractive alternative for making websites quickly, as well as easily. WordPress is a fantastic blogging platform with CMS features. But of you need a real extendible CMS, Joomla is the best tool, especially for medium to big size websites. This complexity doesn’t mean that the design aspect is lagging. Joomla sites can be extremely pleasing to the eye! Just check out portfolio.

(5.) ACL. Joomla provides an access restriction system. There are different user levels with varying degrees of access control. Access restrictions can be defined for every content or module item. In the new Joomla version (1.6) this system is ever more powerful than before. The power of this ACL system is light-years ahead of that of WordPress.

(6.) SEO Friendly. Joomla is very friendly to the search engines. In case of very complex websites, it is sometimes necessary though to invest in SEO plugins like SH404.

There are a number of web applications that are used for the development of a website. Out of all these applications, Joomla is one of the top-3 most demanded CMS platforms. Joomla is used for simple sites, marketing portals, presentations, newspapers, ecommerce sites and many others.

If you are desperately needing money before your next paycheck and have no other options to get lending, then payday loan yes can be good choice. You will be able to find a lot of information about Joomla on a number of search engines. You should remove the thought from your mind that the web development companies are going to cost you an arm and a leg, when you tell them about your plan for making the perfect website. This is not true. Creating the desired website by means of Joomla can become the best way by which you can save your money.

Why? Because it facilitates Rapid Website Development, it provides open source and it reduces the “code maintance” costs. Contact us for more information.

Senior Software Developer, working in RayooTech software outsourcing company, website: http://www.unisoftchina.com/